ARTWORK REQUIREMENTS

Electronic Art
Scola is PC based and utilizes Adobe Illustrator CS3 or lower. Please save files as an encapsulated postscript (EPS) file. Such files are generally acceptable, as long as the file has been exported as an EPS file and not merely renamed as such. Departure from our standards may result in delays to production schedule. JPG, GIF, BMP and PDF files are good for viewing as a reference; however, they cannot be used for actual artwork reproduction. The following are general guidelines.

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Additional Requirements

  1. Convert all type to curves, paths or outlines (vector art). If this is not possible, send in screen and printer fonts used for the job to be printed. If future changes to the text will be necessary, the original font file must be supplied with the art file.
  2. For multi-color orders, use Pantone spot colors and indicate exact PMS color numbers.
  3. If line screen or dot pattern is used, a 35-line screen must be used with percentages no less than 10% or greater than 40%. Files that include gradients or blends may need alterations for optimum printing quality.
  4. When supplying a disk, please provide a hard copy or faxed copy output for proofing purposes. On multi-color orders, please indicate color breaks.
  5. If the vector file contains any linked (placed) raster images, these images must meet the supplier's minimum requirement for resolution when rendered at 100% actual imprint size and must be submitted with the original vector file.

Color Separations: For artwork to be reproduced in more than one color, provide separate line art/vector image files for each color. Files must contain separated black art only. Include a hard copy or other diagram indicating the color breakdown and the name of the individual color files in a descriptive, self-explanatory manner.

Camera Ready Art: Clean crisp slick of black and white art to size. Faxes are not considered camera ready art.

Fonts: Any fonts used in the production of art files should be converted to curves (outlines) prior to submission. If future typesetting will be required, the original font files must be included with the artwork file to be used on the supplier's specific computer platform (Mac or PC).

Note: Artwork may have to be adjusted to meet manufacturer requirements. Microsoft office programs, which are powerful tools (i.e., Microsoft Word, Microsoft PowerPoint, Microsoft Publisher, etc.) are not graphics programs and are not acceptable file formats. If you are unable to provide acceptable artwork, art services are available upon request for an additional fee.

Useful Terms

Vector Artwork: Artwork that stores mathematical information about shapes and lines is called vectors. They can be scaled easily without producing the "stair-step" edges you will see in pixel-based (raster) images. They adapt to the resolution of any output device and are considered to be resolution independent. They are produced by programs like Adobe Illustrator®, Macromedia FreeHand® and CorelDRAW®.

Raster Artwork: Artwork and images that are defined by a checkerboard pattern, similar to viewing mosaic tiles. Raster images are limited by the number of pixels and cannot be enlarged without producing noticeably jagged, stair-stepped edges. They are produced by digital cameras, scanners, and can also be created by programs like Adobe PhotoShop and CorelPHOTO-PAINT (among others).

Spot Color: Solid, generally flat fields of color. Used for silk screening where a printer can lay down several solid areas of color to produce multi-colored artwork; also used to identify additional colors in a four-color process file or print job.

Color Space: Refers to the use of color in an imprint or graphic file. Defined for our purposes as spot color, no color, RGB or CMYK.

RGB: Colors defined as a combination of three colors red, green and blue to produce millions of other colors.

CMYK: Colors defined using a combination of four colors cyan, magenta, yellow and black to produce millions of other colors; often referred to as four-color process.

Resolution: The measurement of quality (pixel per inch in file or dots per inch in output). Low-resolution images may be as low as 72 dpi (or less). High-resolution images may be as high as 600 dpi (or more).

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